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Arizonas Official State Visitors Guide Contract Awarded to Madden Media

August 04, 2009

August 4, 2009

 

Media Contacts:

Kiva Couchon
AOT Communications Manager
E-mail: kcouchon@azot.gov
(602) 364-3724 Office
(480) 305-3393 Cell
 

Arizonas Official State Visitors Guide Contract Awarded to Madden Media

PHOENIX ( August 04, 2009) The Arizona Office of Tourism (AOT) announced today that Madden Media, a Tucson-based media company, has been awarded the contract to produce AOTs 2010 Official State Visitors Guide (OSVG). The contract was awarded to Madden Media on Friday, July 31. Madden Media employs 81 Arizona workers in Phoenix and Tucson. Production costs for the guide will be supported through advertising sales.

The OSVG is a useful source of information designed to be the leading resource for visitors planning to visit the Grand Canyon State. The magazine-styled guide offers abundant information on a wide variety of Arizona travel experiences such as hotel accommodations, golf courses, spas, events, RV parks, outdoor adventure opportunities, top events and much more. The OSVG also gives insight into Arizonas vibrant culture, rich heritage and dynamic history. In addition, as part of the OSVG contract, Madden Media will generate additional key 2010 collateral for AOT, such as the agencys Professional Travel Planners Guide and monthly electronic newsletters.

The OSVG is seen by thousands of potential visitors and is an integral component to our marketing efforts, said Sherry Henry, director of the Arizona Office of Tourism. Were thrilled that Madden Media will be producing this vital marketing piece for us.

Accompanying the OSVG will be a detailed State Map that includes valuable travel and tourist information, including a detailed listing of campgrounds and recreational areas, information on the states Native American lands, a listing of Arizonas designated Scenic Roads and travel tips for each region of the state.

Its an honor to have been awarded this contract that will produce key marketing pieces for our home state of Arizona, said Kevin Madden, CEO of Madden Media. Were very excited to bring years of experience in producing award-winning visitor publications to the Arizona Official State Visitors Guide.

The 2010 OSVG is complimentary and expected to be completed by the first quarter of 2010.

For more information on the Arizona Office of Tourism, visit www.AZOT.gov.
For more information on Madden Media, visit www.maddenmedia.com.

Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon States travel industry and related businesses, the traveling public, and the taxpayers of Arizona.

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